Dynamic and motivated professional offering experience with a solid foundation in Marketing, Product Management, Android and Web Development.
Developed a digital money transfer wallet with the engineering team and created a payments app where customers can pay via digital wallet more quickly and efficiently. Built a GTM strategy and metrics model that reduced delay time for customers and contributed to 25% of company revenue coming from the digital wallet.
Improved engagement for Google Photos. Created user personas, identified pain points with RICE prioritization, and proposed features to improve retention and success metrics while building an Agile product roadmap.
Proposed new features to help Discord expand beyond gaming, reach new user segments, and shift brand perception through a GTM strategy and feature roadmap.
Presented and worked with Unilever South East Asia CMI, executing market and consumer behavior research using Qualtrics, analyzing A B test results, and delivering a SWOT based recommendation.
Built a Tableau report on Spotify growth trends, demographics, market share, revenue, and competitors. Browse additional dashboards on my Tableau profile.
Performed A B testing on Surf creative for print and digital, identifying which variables drove the most traffic and clicks.
Customer segmentation analysis in R using Qualtrics survey data, including heatmaps, dendrograms, bar charts, and hypothesis validation.