Dynamic and motivated professional offering experience with a solid foundation in Marketing, Product Management, Android and Web Development.
Developed a digital money transfer wallet with the engineering team and created a payments app where customers can pay via digital wallet much more quickly and eficiently and made a GTM strategy to calculate metrics which reduced delay time for consumers and resulted in 25% of the company's revenue receiving from the digital wallet
Improved Engagement for Google Photos. Created User Personas, recognized pain points with RICE prioritization and introduced multiple new features which will grow enagagement by calculating Retention, Churn and Succcess metrics building an Agile Product Roadmap.
Discord's strategy has been to be the go to communication platform for all sets of users, it has alwasy been associated with gaming opportunities and to break the misconception, proposed new features to acquire more users and find interest's other than gaming
I was fortunate to present and work with Unilever's South East Asia's CMI where I executed Market & Consumer behavior Research using Qualtrics and calculating results via A/B tests and providing SWOT analyis, solution, conclusion and Reccomendations
Created a data visualization report for Spotify and its growth per year roadmap including demographics, market share, revenue and competitors. You can also have a quick look for all of my project's performed in Tableau
I've performed A/B testing (Split Testing) on Surf's KV's for print and digital on several products so as to know which variables in an experiment matter the most for business and which draws the most traffic and clicks
In this project Denny's vs Ihop, customer segmentation is carried out by performing research using qualtrics survey data in R analysis where you can find statistical heatmap, Dendograms, Barcharts and Comparison charts proving the hypothesis